What is Freddy WR.UP®?

We reinvented jeans, taking comfort and fit to a whole new level. How? Through our patented Freddy WR.UP® technology designed to lift, boost and support you in all the right places. Watch the video above to learn more about why over 10 million people have made the switch to Freddy.

What makes Freddy different?

What makes Freddy Different What makes Freddy Different

From Italy with love

We are an Italian athleisure brand with a 47 year history designing apparel with movement, comfort and a flattering fit at the heart of every product we create.

Shop the feed

Shopping made easy! Click photos below to shop the look @freddystoreofficial

Over 10,000 5 star reviews!

Freddy Reviews Freddy Reviews

In Love!

They match with everything and flatter your legs unbelievably. I always get compliments when I wear them and the best part is they are super comfortable and a dream to wear.

Elise N

Soooo gooood

Absolutely love them, they are so comfortable and fit perfectly

Kelly M

Awesome

I was pleasantly surprised the jeans fitted me perfectly & my usually normal butt was transformed into a booty.

Claudeana

Best jeans ever

OMG these are my first pair of Freddy jeans & it won't be my last. Just amazing how well they emphasise your lower body & butt (in a nice way) & they are super comfy

Jodi T

Amazing

This is my 4th pair of freddys. Absolutely love them !!! Since buying my first pair i have not bought any other brand. Love them sooo much and will definitely be buying more

Caitlyn C

Love my Freddys!!!

No pair of trousers will ever be as comfortable as these trousers. They look amazing and the compliments just don’t stop coming!

Rebecca H

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Our best sellers

Best seller
WR.UP® Denim - 3 Button High Waisted - 7/8 Length - Dark Blue + Blue Stitching 1 WR.UP® Denim - 3 Button High Waisted - 7/8 Length - Dark Blue + Blue Stitching 2 WR.UP® Denim - 3 Button High Waisted - 7/8 Length - Dark Blue + Blue Stitching 3
WR.UP® Denim 3 Button High Waisted 7/8 Length Dark Blue + Blue Stitching
£199 GBP
XXS | 4 XS | 6 S | 8 M | 10 L | 12 XL | 14
Best seller
WR.UP® Fashion - High Waisted - 7/8 Length - Black 1 WR.UP® Fashion - High Waisted - 7/8 Length - Black 2 WR.UP® Fashion - High Waisted - 7/8 Length - Black 3
WR.UP® Fashion High Waisted 7/8 Length Black
£149 GBP
XXS | 4 XS | 6 S | 8 M | 10 L | 12 XL | 14
Curvy
WR.UP® SNUG Curvy Ripped Jeans - High Waisted - Full Length - Blue Stonewash + Yellow Stitching 1 WR.UP® SNUG Curvy Ripped Jeans - High Waisted - Full Length - Blue Stonewash + Yellow Stitching 2 WR.UP® SNUG Curvy Ripped Jeans - High Waisted - Full Length - Blue Stonewash + Yellow Stitching 3
WR.UP® SNUG Curvy Ripped Jeans High Waisted Full Length Blue Stonewash + Yellow Stitching
£199 GBP
M | 14 L | 16 XL | 18
Back in Stock
WR.UP® Faux Leather - High Waisted - Full Length - Black 1 WR.UP® Faux Leather - High Waisted - Full Length - Black 2 WR.UP® Faux Leather - High Waisted - Full Length - Black 3
WR.UP® Faux Leather High Waisted Full Length Black
£209 GBP
XXS | 4 XS | 6 S | 8 M | 10 L | 12 XL | 14
Best seller
WR.UP® Denim - High Waisted - Full Length - Dark Blue + Yellow Stitching 1 WR.UP® Denim - High Waisted - Full Length - Dark Blue + Yellow Stitching 2 WR.UP® Denim - High Waisted - Full Length - Dark Blue + Yellow Stitching 3
WR.UP® Denim High Waisted Full Length Dark Blue + Yellow Stitching
£209 GBP
XXS | 4 XS | 6 S | 8 M | 10 L | 12 XL | 14
Best seller
WR.UP® SNUG Jeans - High Waisted - Full Length - Light Blue + Yellow Stitching 1 WR.UP® SNUG Jeans - High Waisted - Full Length - Light Blue + Yellow Stitching 2 WR.UP® SNUG Jeans - High Waisted - Full Length - Light Blue + Yellow Stitching 3
WR.UP® SNUG Jeans High Waisted Full Length Light Blue + Yellow Stitching
£199 GBP
XS | 6 S | 8 M | 10 L | 12 XL | 14
Best seller
WR.UP® Denim - High Waisted - 7/8 Length - Dark Blue + Blue Stitching 1 WR.UP® Denim - High Waisted - 7/8 Length - Dark Blue + Blue Stitching 2 WR.UP® Denim - High Waisted - 7/8 Length - Dark Blue + Blue Stitching 3
WR.UP® Denim High Waisted 7/8 Length Dark Blue + Blue Stitching
£209 GBP
XXS | 4 XS | 6 S | 8 M | 10 L | 12 XL | 14
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